Crafter Visuals


What we do?

Marketing-target customers
Reach your Target Customer

Reach people who are most likly to take action on your platform. Using Data from various marketing platforms we strategies a performance marketing strategy to reach your target audience.

Based on an individual’s online behavior, you can determine and decipher his or her demographics, interests, and preferences. Marketing giants like Facebook and Google use this data to target a specific audience for us.

A marketer can download, view, and assign existing audiences in Google Ads Editor. We can target remarketing lists, custom combination lists, life events, and interest categories depending on the campaign type. Google [Ads] enables marketers to conduct extensive A/B testing and create ‘ad clusters’ to compare which campaigns are most effective.


Create Appealing ads

Creating an appealing advertisement is a crucial part of performance Marketing. The ad creatives change based on our target audience. A good ad creative will always fetch a good CTR.

After we’ve determined our target audience and conducted market research, it’s time to choose ad platforms and ad formats that will engage your target audience. Advertising can be found on social media, television, radio, podcasts, newspapers, and search engines. Then comes message creation; one of the first things we want to do is make it memorable so that it stands out from the crowd. It’s time to decide what kinds of creative assets we’ll require. We’ll almost certainly need promotional ad copy, regardless of the medium. Image ads, print ads, and Internet landing pages typically use short copy, whereas video ads typically require long copy.

Marketing-Ads creatives
Conversion rate optimization

Conversion rate optimization is important because it allows you to reduce customer acquisition costs by extracting more value from current visitors and users. You can increase revenue per visitor, acquire more customers, and grow your business by optimizing your conversion rate. The process of increasing the percentage of conversions from a website or mobile app is known as conversion rate optimization (CRO). CRO typically entails brainstorming ideas for improving elements of your website or app and then validating those hypotheses through A/B testing and multivariate testing.

Crafter visuals continuously monitor your platform and determine the points where users are diverting from intended actions. We redesign the User interface to suit the user behaviour.


Google ads Marketing

Google Ads is a Google advertising service that allows people to advertise their businesses using ads on Google search results and its network. It plays a very important role in performance marketing. It is a pay-per-click (PPC) advertising solution in which advertisers pay for each ad click or impression.

Search ads

Google search ads are text advertisements that appear on the Google search engine results pages. You can reach customers when they are looking for the products and services you provide by targeting keywords with buyer intent.


Display ads – generate brand awareness

While search ads are text-based and allow you to target specific keywords, display ads are image-based and allow you to target people who are likely to be interested in your products but aren’t actively searching for them.

Shopping ads – advertise to shoppers

Google Shopping Ads are product-specific advertisements. They are only displayed for product searches on Google. Shopping ads, as compared to regular search ads, display an image of a product along with its product title, price, store name, and reviews. They essentially provide important product information to shoppers before they even visit an online store.

App campaigns – increase your app users

Do you have a mobile app for your business? You can promote it with app campaigns across Google’s largest properties, including Google Play, YouTube, Search, and the Google Display Network, using Google Ads.

Video ads – get in front of targeted audience

Since YouTube is owned by Google and functions as a search engine for videos, you can target your potential customers based on what they are watching. You have a large audience to target with over 2 billion users worldwide! The video ad campaigns appear before, during, and after YouTube videos, as well as in search results.

Crafter visuals-google ads
Linkedin Lead Generation

LinkedIn is the best platform for B2B lead generation. The leads generated on LinkedIn are of high quality and are more likely to convert. The audience on LinkedIn is more careful when taking action, making the leads that are generated of high quality. In comparison to other platforms, LinkedIn ad campaigns are relatively expensive, however it is one of the most important platform for Lead generation in performance marketing. 

LinkedIn ads are costly, so you want to do everything you can to keep performance high while keeping costs low. When you send someone to a landing page, you add a lot of steps and friction, which can reduce your overall conversion rate. LinkedIn lead gen form ads can help you reduce friction and achieve the highest possible conversion rates.

Facebook Marketing

Right now, advertising on Facebook allows you to reach 2.17 billion people, or nearly 30% of the world’s population. Furthermore, the platform’s active user base is expanding.

These are certainly impressive figures. However, Facebook is all about getting your message in front of the right people. The users who are most likely to purchase your products or services.

Facebook ads and Instagram ads, appear throughout the app, including users’ feeds, Stories, Messenger, Marketplace, and more. They appear similar to regular posts but always include a “sponsored” label to indicate they are advertisements. Facebook ads have more features than regular posts, such as call-to-action buttons, links, and product catalogs.

Get in touch for free Marketing audit

Get in touch and Grow with Crafter

  • Our Team will use your website URL to do a basic audit
  • Our Team will be reaching out to you to schedule our call (No spamming, we promise!)